Naylor has announced the completion of its UK-wide regional sales structure with the appointment of its fourth Regional Sales Manager, marking a significant milestone in the company’s ongoing investment in customer engagement and growth.

Following a proactive year of recruitment that saw the introduction of dedicated external managers across the North West, North East and South West, Naylor is pleased to welcome Anneka French as Regional Sales Manager for the South East.

Anneka brings over two decades of experience in sales management and business development, with a proven track record of driving performance, strengthening customer relationships, and delivering sustainable growth. In her new role, she will lead sales activity across the South East, working closely with customers, distributors and partners to further enhance Naylor’s presence and service offering in the region.

Her appointment reinforces Naylor’s commitment to investing in experienced, regionally focused leadership that understands the nuances of local markets while aligning with the company’s broader strategic objectives.

With the addition of Anneka to the team, Naylor now has a fully established national sales network, enabling greater coverage, improved responsiveness, and more consistent face-to-face engagement with customers across the UK.

Commenting on the completed team, Sales Director Samantha Smith said:
“Anneka’s appointment represents an important step forward for Naylor. Alongside our other Regional Sales Managers, we are now back in a position where we can meet customers face-to-face on a daily basis, strengthening relationships and delivering a level of service that simply can’t be achieved through phone and email alone. This renewed proximity to our customers is central to how we build trust, understand evolving needs, and support long-term partnerships.”

The formation of the full regional sales team reflects Naylor’s broader strategy to deepen customer relationships, enhance service delivery, and drive continued growth across all key markets.

Watch out more for more exciting news on sales team structure…

Naylor | Engineered for life.