Naylor make the Midlands Marketing Index
We are proud to have made it into the 2016 Midlands Marketing Index, written by Written by Emma Jones of Katapult, coming in at 33 out of 50 in recognition of our continued online marketing efforts.
A bit about the Index from Emma at Katapult…
“The Midlands Marketing Index aims to draw attention to examples of excellent digital marketing practice within the manufacturing & engineering industry. The aim is to inform & inspire all businesses within the sector on how they can improve their digital marketing performance and get ahead in an online world.
How we worked it out:
We’ve taken a cross section of manufacturing and engineering businesses and ranked the Top 50 based on their marketing performance. This year we’ve broadened the search, researching an initial 350 Midlands based companies and shortlisting the 50 top performers. Scoring is based on the standard of the companies’ online presence and HubSpot marketing grade*. This grade, measured on a scale from 0-100, takes into account many factors, including social media activity, mobile responsiveness, blogging activity, SEO and lead generation performance.”
A copy of the index can be downloaded from the Katapult web site
– we suggest you pay particular attention to page 12 and 16!